30 September 2022 Here’s How To Give Your Beauty And Wellness Brand An Attractive Name

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    Right from the days of ancient Greece, Egypt, and China, the use of tools to elevate one’s beauty and wellness has been a common practice. Fast forward to the present day, and this act has become the source of multiple business ideas and brands. Now, we have many companies like Calm, Golde, binto, Fabletics, and even your favorite celebrities jumping on this bandwagon to launch their versions of a beauty and wellness brand.

    However, not every brand makes it out alive, and this is down to the lack of a strong brand personality, a personality portrayed by the company’s name. But we at Squadhelp have helped over 30,000 clients create the perfect, exciting, and lovable brand name ideas. So, hop on as we help you discover your perfect brand name today.

    Here Are 5 Top Tips For Naming your Beauty And Wellness Brand

    1. Set A Clear Vision For Your Brand

    The first step is to identify what the goal of your brand is. Before you get started, draw a
    mental picture of how you want your brand to be viewed. Then, create a name that
    accurately and positively portrays the vision you have for your brand. Following this first step
    should lead you to the right path of finding and coming up with beauty business name ideas!

    2. Set A Strong Tone For Your Brand

    Next up is the tone of your beauty and wellness brand. The brand tone is so important because it’s the true depiction of your company’s identity. One thing you should note about setting a tone is that it can make or break your business. In essence, your brand tone can either pull customers to your brand or send them further away if not done properly.

    Therefore, take out time to understand your target audience along with their behaviours, needs, and preferences.

    3. Determine Key Elements Of The Brand

    Creating the perfect name doesn’t end when you’ve set the tone; you also need to highlight key elements of your brand. These elements form the blueprint for your company’s progress and customer reach.

    These key elements include factors like:

    • The unique goals your business aims to achieve;
    • The values that drive your brand
    • Relatable stories for your customers;
    • The innovations your brand adds to the beauty and wellness industry;
    • The advantages of your brand to customers

    4. Brainstorm name ideas

    Next up, you have to get the creative stream flowing because it’s time to brainstorm captivating brand name ideas. It’s a bittersweet process, and we recommend you gather family, coworkers, and some pals to help you out. This way, you have more people to share your brand vision, tone, and elements with.
    This also allows you to have a good team you can rely on to create an original and fascinating brand name that’ll quickly become a household brand. In addition to that, remember that you’re not scrutinizing any name idea; simply write them all as they come, no matter how silly or offbeat they sound.

    5. Test Every Name

    After all the brand name ideas have been exhausted in your brainstorming session, the next step is to gather these name ideas and create a shortlist of the best options based on the key elements, personality, and tone of your brand. You could end up with 3 or 5 names, and after weeding out the less favored options, you can proceed to check how your brand name performs in the digital market.

    Factors to consider when validating your brand name ideas include:

    • How long will the audience remember the name?
    • How easy and nice it is to call out?
    • The audience feedback

    Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

    Vincent Coté
    Vincent Coté