Haircare Product Manufacturers; a Deep Dive into the Curly Girl Method and Clean Beauty Movement

10 June 2024 Haircare Product Manufacturers; a Deep Dive into the Curly Girl Method and Clean Beauty Movement

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    Finding quality haircare product manufacturers to help build and launch your cosmetics brand in today’s competitive and saturated market requires both creativity and a deep understanding of consumer needs. Successfully navigating the path to market involves a series of comprehensive steps, which can be smoothly managed with a well-structured plan. While the product’s aesthetic is important, its functionality and benefits should be the primary focus.

    When starting with just a concept, prioritise developing the formula. Clearly define your target audience and analyse their preferences, needs, and characteristics. The formulation should not only achieve the desired results but also cater to specific hair and scalp types. As prime haircare product manufacturers, we will guide you through selecting suitable active ingredients, introduce you to popular categories in hair care, and explain how to tailor your product accordingly. As we refine your product’s focus, we will highlight different aspects depending on your chosen direction.


    Haircare product manufacturers explain how to formulate products according to the Curly Girl Method.

    Curly hair can be demanding, but a straightforward care routine focusing on simplicity can make a significant difference. This hair type, one of the most common, exhibits high porosity, making it prone to moisture loss. To enhance and define curls, it’s crucial to maintain optimal hydration and elasticity. The Curly Girl Method (CGM), developed by American hairdresser Lorraine Massey, emphasizes gentle care techniques that maximise hydration, promote natural texture, and define curls. These principles are essential when formulating our new product.

    Not all haircare product manufacturers can formulate according to the Curly Girl Method. Creating high-quality, CG-approved products requires prioritising natural ingredients.


    Haircare product manufacturers curly girl approved


    For cleansing products, avoid SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate). While these compounds are effective at foaming and removing dirt and sebum, they also strip away natural oils that form the lipid barrier on the hair surface, leading to moisture loss. This is especially detrimental for curly hair, which is naturally prone to dryness and frizz. Instead, choose gentler alternatives such as disodium laureth sulfosuccinate and coco glucoside. These ingredients are mild on the skin and hair, improve clarity, and stabilise foam quality. Coco glucoside, derived from coconut oil and fruit sugars, is biodegradable, temperature-resistant, and enhances hair manageability and skin hydration.

    Avoid silicones in products for curly hair. While they add smoothness and shine, silicones are poorly soluble in water, making them difficult to remove with sulfate-free shampoos commonly used in curly hair care routines. This can lead to product buildup and weigh down the hair. Similarly, avoid waxes and paraffin, which can seal the hair cuticles and cause layers to accumulate, resulting in straighter curls and a greasy appearance. Alcohols, especially those in aerosol products like hairsprays and dry shampoos, should also be avoided due to their drying properties. However, sugar alcohols found naturally in plants are not harmful to hair.

    For products aligned with the CGM, include ingredients such as cetrimonium chloride and behentrimonium chloride. These multifunctional ingredients act as preservatives due to their antimicrobial properties and are used in trichological and specialist cosmetics to combat dandruff and seborrheic or fungal dermatitis of the scalp. They are particularly suitable for curly hair, as they prevent static, soften and smooth the hair, add shine, and make combing easier.

    In summary, here is a list of ingredients that are unfavourable for curly hair:

    • SLS and SLES: These harmful sulfates strip away natural oils, leading to dryness and frizz.
    • Silicones: While they can retain moisture, long-term use poses risks to both health and the environment. They create a barrier on the skin that may clog pores and weigh down hair, causing dullness and brittleness.
    • Waxes, paraffin, and oils: These ingredients create a layer that can hinder the skin’s ability to breathe, release toxins, and absorb beneficial ingredients from cosmetics.
    • Alcohols (except natural ones): They can dry the hair and should be used with caution.


    Ready to start your own CG-approved product line? Order your custom samples for just !

    • Start with just 250 units per product

    • Develop your own formulation effortlessly

    • Choose your own scent and packaging


    Formulate products according to the Clean Beauty Movement; haircare product manufacturers explain

    Clean beauty embodies a philosophy of conscientious care founded on specific values. It emphasises meticulous ingredient selection, prioritising natural components that are safe for both health and the environment. The aim is to mitigate skin irritations and the prevalence of allergies. By embracing sustainable and responsible production practices and endorsing natural ingredients, you seamlessly align with this trend while appealing to customers who uphold clearly defined values.

    Crafting clean beauty formulations presents unique challenges. These products primarily utilise natural ingredients like vegetable oils, enzymes, and botanical extracts, which, while beneficial for both personal health and the environment, can pose stability issues. Formulating and manufacturing such products demands extra attention and care. It’s crucial to select your haircare product manufacturers wisely to ensure the integrity of your clean beauty line.


    Haircare product manufacturers clean beauty standards


    One of the remarkable aspects of clean beauty products is their avoidance of harmful chemical substances, aiming to purge toxins from cosmetics. However, this commitment to purity doesn’t preclude the use of preservatives, provided they demonstrate no adverse effects. As research advances, our comprehension of certain ingredients evolves, necessitating adjustments in their utilisation.

    For instance, parabens, once common preservatives, are absent in clean beauty cosmetics due to their suspected hormonal impacts. Phenoxyethanol has emerged as a substitute, though its controversy persists. Potassium sorbate and benzyl alcohol represent safer alternatives, effectively preserving cosmetics without compromising safety. Additionally, benzyl alcohol offers multifunctionality, serving as a fragrance with hyacinth and jasmine notes while regulating viscosity.

    Clean beauty products also eschew sulfates like SLS and SLES, potent detergents known to disrupt the skin’s lipid barrier, leading to dryness and increased vulnerability to irritation. PEGs, including polyethene glycol, act as emulsifiers but can weaken the skin’s lipid barrier and potentially contain carcinogenic impurities like dioxane. Natural substitutes like xanthan gum offer stability and viscosity without compromising skin health.

    Fragrance plays a pivotal role in cosmetics, yet its complexity and lack of ingredient transparency pose challenges. To maintain alignment with clean beauty principles, it’s essential to scrutinise fragrance ingredients and consider natural alternatives to synthetic scents, ensuring product safety. As one of Europe’s prime clean beauty haircare product manufacturers, we pride ourselves on having access to a selection of quality natural perfumes and essential oils which we can use in your products in order to keep name-brand quality fragrance without stuffing your formulations full of synthetics.

    Lastly, clean beauty extends beyond formulation to encompass environmental impact. Not all products labelled “natural” or “ecological” adhere to clean beauty standards, as they may contain synthetic ingredients or undergo environmentally detrimental production processes. However, with the right haircare product manufacturers, it’s possible to create products that are both safe for health and environmentally friendly. Packaging considerations also play a crucial role in the overall sustainability of clean beauty products.

    Clean beauty cosmetics exclude the following ingredients:

    • Synthetic fragrances, dyes, and synthetic alcohols.
    • SLS and SLES; these ingredients are potent detergents that can irritate and dry out the skin while disrupting its natural pH balance.
    • Parabens; these materials are commonly used as preservatives.
    • Polyethylene glycol (PEG); often utilized to enhance the viscosity of cosmetics.
    • Mineral oil; which can clog pores and accelerate premature skin ageing by forming an impermeable layer that obstructs the absorption of active substances into the epidermis.


    Ready to start your own clean beauty product line? Order your custom samples for just !

    • Start with just 250 units per product

    • Develop your own formulation effortlessly

    • Choose your own scent and packaging


    Haircare product manufacturers give insight into their production process

    Once the strategy is in place, the brand goals and target customer group are defined, and the formula has been meticulously refined, it’s time to start production with your haircare product manufacturers.


    Step 1: Finding the right haircare product manufacturers

    The first crucial step is finding the right haircare product manufacturers. While this process can seem daunting, our aim is to simplify it for you. Large companies often prioritise mass, automated production following strict templates, which may not suit everyone’s needs. Opting for a smaller manufacturer offers the advantage of greater flexibility to tailor the product to your specific vision, preferences, and expectations. At Branded Hair Products, we can fulfill orders with a low minimum quantity of just 24 pieces per product.


    Step 2: Completing required documentation

    Before production begins, you’ll need to handle some paperwork. We offer two options: pre-developed formulas and custom products. Choose from our catalog of products available on our website, select the fragrance and packaging you prefer, and proceed with a formula where all documentation and tests are already completed. Alternatively, opt for a custom product, which requires more time as paperwork needs to be processed, including creating the Product Information File (PIF), conducting stability tests, and completing the Cosmetic Product Safety Report (CPSR).


    Step 3: Creating packaging and labels

    Designing packaging and labels is a creative process where you can let your imagination soar. With a wide variety of packaging options available on the market, ranging in shapes, materials, and colours, you’re sure to find the perfect match for your product. It’s crucial that the packaging aligns with the product, line, and overall brand style to create a cohesive look. For label design, clarity and transparency are key, ensuring all necessary information is easily accessible and visually appealing.


    Step 4: Production

    After completing all formalities and tests, the exciting moment of producing the first batch finally arrives. Each batch undergoes rigorous quality testing and is compared with the original sample to ensure consistency. Leverage our extensive industry experience with Branded Hair Products to produce your own cosmetics within just 8 weeks.


    Step 5: Distribution

    Finally, there’s the issue of logistics. You’ll need a place to store your cosmetics and a plan to distribute and deliver them to customers. Partnering with a fulfilment centre equipped for rapid product rotation and efficient operations can streamline this process. Due to their large-scale operations, this can also reduce costs compared to renting a warehouse yourself.



    Formulating products that adhere to the Curly Girl Method or Clean Beauty Standards can be challenging. However, with the right haircare product manufacturers, you can achieve your desired results. If you’re interested in launching a CG-approved and/or Clean Beauty haircare line, contact us today!

    Vincent Coté
    Vincent Coté